Wednesday, March 17, 2010

A " SMASH" hit in Summerlin , Smashburger makes a big impression.

Smashburger , a burger restaurant that has been making its way into the hearts of cities from coast to coast has arrived in Las Vegas on the corner of Lake Meade and Buffalo and is introducing its fast-casual approach to building “a better burger”. Smashburger sets itself apart from other burger restaurants by bringing to Las Vegas a great tasting, cooked-to-order $5Classic Smashburger.

The Cuisineist had the wonderful opportunity to visit the kitchen and sample these very unique and tasty burgers along with Celebrity George Wallace who ended up becoming "Chef" George on the grill.

“We’re excited to bring our ‘better burger’ to Las Vegas,” says Smashburger Founder Tom Ryan. “Smashburger’s big flavors and unique concept will make Smashburger a favorite among area residents.”

“Smashburger is great for any occasion. Whether out for a date night or having lunch with the kids, there is something for everyone. It’s a great product at a great price and we’re excited to be introducing Smashburger to Las Vegas,” says Kim Gunderson, vice president of marketing for SB Las Vegas LLC.

Smash, Sizzle, Savor means a dedication to creating the best-tasting "cooked-to-order" burger. Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments

Las Vegas Headliner Comedian George Wallace was on hand to try out his culinary skills in the kitchen . Now in his fifth year at the Flamingo with his "I be thinkin’” show Wallace is no stranger to trying new things.

In 1978, Wallace moved to the West Coast and started working as a writer for “The Red Foxx Show.” He also became a regular performer at the legendary Comedy Store. Wallace made his debut in Las Vegas as the opening act for Diana Ross in 1982. Afterwards, he performed as the opening act for Tom Jones for more than five years.

He was awarded an American Comedy Award for “Best Stand Up Comic” in 1995 and has been featured in a number of TV shows including “Seinfeld,” “Chelsea Lately,” “Late Show with David Letterman” and “Oprah.” Wallace has also appeared in various movies including “The Ladykillers” and “Batman Forever.”

After a quick lesson George took well to the grill. Using all of his new found skills he smashed , and seasoned his own burger to Smashburger perfection with of course many laughs along the way .

The Sin City Smashburger , named after Las Vegas itself starts with a one-third or half-pound ball of 100-percent Certified Angus Beef, fried egg, applewood smoked bacon, American cheese, grilled onions, haystack onions and smash sauce on an artisan egg bun. The Sin City is also available as a Sin City Smashchicken sandwich.

The Classic Smashburger is a mouthwatering 1/3 or 1/2 burger featuring Angus Beef , American cheese, lettuce , tomato , ketchup ,onion , pickle , and their special smash sauce on an egg bun.

Smashburger also serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats

Smashburger is perfect for eating in or having a better burger to go, a quick workday lunch, the weekend burger and beer, date night, a family dinner, or with the team after the game.

Along with their great-tasting burgers and smashfries ,smashchickenfrites and haystack onions and Häagen-Dazs shakes they will even offer bottled beer and wine.

Smashburger will have a home here in Las Vegas. What a better combination than fresh ingredients , Angus beef , a very personable staff and of course Haagen-Daz shakes to make all of us repeat visitors. To find out more about Smashburger please visit

No comments:

Post a Comment